Polish proptech enters its next phase

Just a few years ago, proptech was viewed as a niche segment of the technology market. Today, it is increasingly attracting the attention of major investors and reaching valuations once reserved for more mature industries. One of the latest global examples is the UK-based company Street Group, which secured funding from the Hg investment fund at a valuation exceeding €233 million.

Investors are betting on scalable platforms

Founded in 2015, Street Group has built a platform for the residential real estate market that includes, among other things, a CRM system, customer acquisition tools and artificial intelligence-powered solutions. Real estate agency branches across the UK use the company’s technology, and the newly raised capital is intended to support further product development and business expansion.

The transaction reflects a broader trend in the proptech market. After years of growth driven by specialized, often small technology companies, the segment is gradually maturing. Companies offering comprehensive platforms for property management, process automation and the use of artificial intelligence (AI) are playing an increasingly important role.

Proptech accelerates. Poland is part of the trend

Until recently, the construction and real estate sectors were among the least digitised areas of the economy. Today, an entire ecosystem of companies is emerging around commercial and residential property, as well as public buildings, including providers of building management solutions, technical maintenance systems, energy-efficiency technologies and security tools.

Similar developments are taking place in Poland. One local example is Singu, which attracted investment from the US private equity fund K1 Investment Management in 2025 following its merger with the UK-based Micad. The company is now pursuing a growth strategy based partly on acquisitions, having already acquired several businesses across Europe within a year. The latest transaction involved the integration of Polish company QRmaint into the group.

Proptech seeks growth through consolidation

The acquisition expands Singu’s platform with solutions for managing machinery and equipment, supporting its strategy of building a comprehensive system for managing real estate and industrial assets.

“The European proptech market is increasingly moving towards consolidation. Competitive advantage today is determined by the scale of operations and the ability to build comprehensive platforms. In Poland, following the acquisition of QRmaint, we have strengthened our position as a category leader, while across Europe we continue to see many attractive acquisition targets,” says Paweł Malon, CEO of Singu.

As he explains, the key criteria when selecting acquisition targets are growth rate, customer retention and technological complementarity.

Expert's perspective

Proptech’s value is rising as technologies become more integrated

Proptech is a broad term covering a wide range of solutions: from applications supporting construction-site logistics, remote building access, parking and office-space management, to platforms for communication with tenants. New proptech companies are being created regularly, but relatively few achieve lasting commercial success.
The market is seeing a growing number of solutions supporting the broader digitalisation of commercial real estate. We are keen to use tools such as SINGU, WasteTracker and ParkCash in our projects, recognising the tangible value they bring. These systems address specific tenant needs while also making the day-to-day management of properties more efficient and structured.
From an operational perspective, implementing a building application at an early stage of its development involves a broad range of risks that property owners are often unwilling to accept. At the same time, companies developing such systems have limited opportunities to further refine their products if they cannot test them in buildings that are already operational. This is why the more functions a single application can provide, the better: owners gain a stable and proven partner integrating multiple use cases, while tenants receive one tool supporting their everyday experience within a building.
It is important to remember, however, that not every solution makes economic sense for every project. For example, introducing building access via NFC cards stored on a mobile phone may require costly modifications to existing building systems.

Rafał Proczek

Managing Director, SPRUCE Asset Management, responsible for managing the Polish portfolio of Investika Real Estate Fund

The next stage: digitalising existing buildings

According to Singu’s CEO, Poland’s proptech market, while still a developing sector, is now among the more technologically advanced in Europe. He points to several factors behind this position, including the relatively young stock of commercial real estate and the high level of digitalisation in buildings delivered in recent years.

The company sees significantly greater potential for modernisation and consolidation in more mature markets, where many buildings still rely on outdated management systems.

“Over the past three years, property owners have started to focus much more strongly on operational efficiency. Rising costs have made technology a tool for optimising expenditure and making better investment decisions,” says Paweł Malon.

In his view, the next stage of market development will involve further digitalisation, process standardisation and the modernisation of existing buildings that require improvements in operational efficiency.

Technology decisions are often made outside Poland

Michał Kozłowski, CEO of Digital Real Estate, agrees that for many years real estate—and construction in particular—was considered one of the least digitised sectors of the economy, especially compared with industries such as banking and insurance. In recent years, however, the situation has begun to change. New technology companies have emerged, while investors and property owners have increasingly sought solutions to support the digitalisation of processes. The industry is also hiring technology specialists far more frequently. Despite this progress, Kozłowski believes Poland’s proptech market remains highly fragmented.

“The problem with the Polish market lies in its structure. We have a limited number of international companies operating in the real estate sector that manage a significant number of buildings in Poland. Individual properties primarily use solutions developed by headquarters or global centres of expertise. As a result, Polish startups and technology companies may face limited opportunities to sell their products,” says Michał Kozłowski.

He emphasises that, despite these challenges, the industry’s appetite for innovation and technology investment is growing.

Based on his market assessment, many Polish companies, after establishing an initial market position, quickly begin considering expansion into Germany, France or the United Kingdom. This is not driven solely by the larger scale of those markets, but also by the greater degree of local decision-making power among investors and property owners.

Expert's perspective

The future of proptech lies in integrated data ecosystems

Digitalisation in the commercial real estate sector is increasingly focused on building integrated data ecosystems rather than simply implementing individual tools. From a fund manager’s perspective, the greatest value comes from the ability to consolidate data from multiple sources within a single analytical environment, enabling a high degree of automation in reporting and portfolio analysis.
In addition, as new AI-powered tools are gradually introduced, we can spend less time collecting and processing data and more time analysing it, assessing risks, identifying trends and making better investment decisions. Access to high-quality data allows companies to map value-creation opportunities more quickly, allocate investment capital more effectively and monitor the achievement of ESG objectives more efficiently. Ultimately, this supports the growth of value across both individual assets and entire portfolios.

Jaroslav Kysela

Board Member, INVESTIKA, responsible for the Investika Real Estate Fund

Proptech’s value lies in connected solutions

Consolidation is one of the signs that the proptech market is maturing, although, as Maciej Grabowski, CEO of proptech company Blue Bolt, points out, it does not simply mean companies merging. It also refers to integrating different technologies and creating coherent systems that deliver tangible value to users and building owners.

“The biggest challenge remains moving from multiple standalone solutions to connecting them in a way that allows them to create greater value together,” he says.

Maciej Grabowski notes that the market’s level of maturity varies depending on the real estate segment. In the commercial sector, particularly office properties, the approach to technology has already become more business-oriented: what matters is practical application, efficiency and the potential value these solutions can generate. In residential real estate, by contrast, proptech is still more often treated as an additional amenity rather than as a factor that can materially influence the value of a project.

From closed systems to open ecosystems

Maciej Grabowski believes that the real estate industry’s approach to technology providers has begun to change. For years, the sector relied on large, corporate solutions that often operated as closed systems. Increasingly, however, both technology providers and customers are recognising that greater value can come from solutions that can be integrated and combined into broader ecosystems.

In his view, examples such as Bosch and Siemens show that even the largest players are becoming more open to cooperation with other technologies. At the same time, there is still room in the market for smaller, specialised companies that provide individual solutions which can later become components of larger systems.

Key takeaways

1. Proptech is moving beyond its niche status and entering a phase of market maturation. Growing investor interest and rising company valuations show that real estate technologies are increasingly viewed as a promising area for growth. As property digitalisation advances, solutions supporting building management, process automation and improved operational efficiency are becoming more important. The trend is visible both in international markets and in Poland.
2. Consolidation is becoming one of the industry’s main development paths. Companies are increasingly building competitive advantage not through individual products, but by creating comprehensive platforms and integrating different technologies. Acquisitions such as Singu’s purchase of QRmaint are part of a broader effort to build larger ecosystems capable of delivering more complete solutions to customers. At the same time, there is still room in the market for specialised companies developing technologies that can later be incorporated into larger platforms.
3. Poland’s proptech market is developing rapidly, but still faces growth barriers. Although the digitalisation of new properties and interest in technology are increasing, the market remains fragmented, and many decisions regarding technology adoption are made outside Poland. This limits the ability of domestic companies to sell their solutions and encourages some of them to seek further growth in larger European markets. At the same time, experts point to significant remaining potential, particularly in the modernisation of existing buildings and the integration of different technology systems.